Server presence is the holy grail of guild leadership. My guild has it and it is awesome. With good server presence, you may never again have to go out of your way to recruit anyone. Being a member of your guild can be seen as a privilege that only the blessed few can aspire to. In fact, you may actually lose out on members because players are so intimidated by you that they don't dare apply. But that also means the best and brightest will seek you out. (And so will the ignorant and lazy, but we'll get to that later.) At the very least, you'll have to spend less energy attracting players to your guild when they already know who you are.
The following figure shows the five major building blocks of server presence.
The first and most ...