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The Guild Leader's Handbook by Scott F. Andrews

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Chapter 5. Epic Encounters: Raiding as a Guild

For many players, conquering the big, scary bosses in an MMO—an activity commonly known as raiding—is the entire reason they joined a guild. Plenty of guilds exist solely for this purpose. Slaying a tough boss for the first time is a huge rush. For many players, it's what makes the process of leveling their character and gearing up worthwhile: They want to see the mightiest of the mighty topple over at their feet. Not every guild is capable of providing this experience. If you are one of them, you will have players climbing over each other for a chance to apply.

A guild can be a drama-prone, poorly led disaster, but if you're killing the ultimate bad guys for juicy loot on a regular basis, you can ...

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