Chapter 9. The Long Term

No one has gathered the statistics yet, so it's difficult to judge how long the typical guild survives. If I had to make an educated guess, I'd say that the majority of new guilds last less than six months across the board. So many factors can lead to the death of a guild: bad leadership, selfish members, unchecked drama, lazy raiders, PvP defeats, rude roleplayers, ninja looters, unfair policies, personality clashes . . . the list goes on and on. Most of these problems manifest themselves early—and if the officers don't take steps to identify and fix the early issues, the guild will quickly wither and die.

Most of this book has been dedicated to guiding you through the early stages of guild establishment and to keeping ...

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