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The Guild Leader's Handbook by Scott F. Andrews

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Author's Note: GM vs. GL and Other Acronyms

In the MMO community, the most common acronym I see for a player who runs a guild is GM. It stands for guild master. I dislike this term for two reasons.

First, GM is also the acronym for game master, who is not the head of a guild at all, but rather a representative of the game developer who assists players with problems. It has always seemed inefficient and confusing to me to use the same acronym for two entirely different things in the same specific context of MMO gaming.

Second, the term master implies that everyone in a guild who isn't the GM is a slave. Unfortunately, too many of us act that way, and it's never a healthy way to behave. Players should not be treated as disposable objects, nor should ...

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