Theis Søndergaard (Denmark) is co-founder of Vivino—the world’s most used wine app. He has been an entrepreneur since 2002, when he co-founded the software company BullGuard.
The following is a piece of really bad advice. If you follow it, there’s a large risk that you’ll be cheated, deceived, run over, and on the whole look like an idiot. I’d regret that, of course. But it is also really bad advice to urge good people to become entrepreneurs, as it’s almost dead certain you’ll fail. So if you nevertheless have taken the chance and thrown yourself into a new adventure, you may just as well ...
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