6STRATEGY 2: IMPROVE EMAIL QUALITY

“So, let’s begin improving the quality and clarity of email,” I said, handing Harold another small, laminated card. “This is the A-B-C Email Quality Tool and it’s going to change the way you write email.”

A-B-C Email Quality Tool

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Harold studied the A-B-C tool, “Hey, this is neat. You’ve put the best practices in the exact place where they’d fall in an actual email.”

I grinned, “Right. And we’ve also chunked the best practices for improving email quality into two important sections: Strengthen the Subject and Sculpt the Body.” I rose to ...

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