The Quality Function
As discussed in Chap. 1, organizations are traditionally structured according to functional specializations, for instance, marketing, engineering, purchasing, manufacturing. Conceptually, each function performs an activity essential in delivering value to the customer. In the past, these activities were performed sequentially. As shown in Fig. 2.1, Shewhart, Deming, and Juran all depict these activities as forming a circle or a spiral, where each cycle incorporates information and knowledge acquired during the previous cycle.
FIGURE 2.1 (a) Representation of quality activities in the organization (Shewhart, ...