CHAPTER 18
Motivation Theories and Principles
The science of psychology, while still in its infancy, has much to offer anyone interested in motivating people to do a better job.
Maslow’s Hierarchy of Needs
Professor A.S. Maslow of Brandeis University has developed a theory of human motivation elaborated on by Douglas McGregor. The theory describes a “hierarchy of needs.” Figure 18.1 illustrates this concept.
FIGURE 18.1 Maslow’s hierarchy of ...
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