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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 4PUBLIC RELATIONS LAW

Karla K. GowerProfessor, Department of Advertising and Public RelationsDirector, Plank Center for Leadership in Public RelationsThe University of Alabama

Today’s business climate is wrought with legal pitfalls to which public relations (PR) practitioners, marketers and other managers working with the public can unwittingly expose their organizations. Although cases of corporate malfeasance such as the Enron and Waste Management (www.forbes.com/2002/07/25/accountingtracker.html) financial scandals of 2001 and 2002, and the more recent Goldman Sachs, Facebook, and other financial challenges (www.forbes.com/2010/05/12/financial-scandals-goldman-personal-finance-scandals.html) tend to generate the biggest headlines, ...

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