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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 5A BRIEF HISTORY OF PUBLIC RELATIONS: The Unseen Power

Scott M. Cutlip, Fellow, PRSADean Emeritus, College of Journalism and Mass CommunicationUniversity of Georgia

Brent BakerRear Admiral (Ret) and Former Chief of InformationU.S. NavyDean Emeritus, College of CommunicationBoston University

The way to get at the nature of an institution, as anything else that is alive, is to see how it has grown.

—A. G. Keller

EARLY HISTORY OF PUBLIC RELATIONS

Modern public relations, today an essential management function in enterprises around the world, large and small, got its start in the United States in the sense that we describe it today. Public relations has evolved in response to the growth of democratic freedoms and free markets. Efforts go ...

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