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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 6ETHICS: Grounding the Promotional Strategies of China’s Tobacco Industry in Ethics

Cornelius B. Pratt, Ph.D., APRProfessor, Department of Strategic CommunicationTemple University

At the state level, ethics should become a part of the public policy, and in particular of the state industrial policy. How? Our answer is through the integration of the ethical infrastructure into state’s industrial policy.

—Choi and Digol 2010, pp. 229–230

the Chinese government has a policy conflict between the economic interests of the tobacco industry and the health concerns of its people.

—Hu et al. 2006, p. i37

Although some progress has been made in the past decade, China still faces a long path to true tobacco control.

—Yang 2008, p. 31

An important ...

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