O'Reilly logo

The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 11INVESTOR RELATIONS FOR SHAREHOLDER VALUE: Communicating with the Market

Nancy A. Hobor, Ph.D.Retired Senior Vice President, Communications and Investor RelationsGraingerSenior LecturerNorthwestern University

A STRATEGIC APPROACH

Imagine John (or Johan, Jean, Joanna), a portfolio manager for a large investment firm. He or she has to make a decision about whether to buy (or sell) your company’s stock or bond. Paul (or Paula), an individual shareholder, does the same. Both individuals will make a decision based on information (with some emotion as well). The goal for both is the same: to make money. The trading of shares takes place on an exchange, independent of the company, and the company does not get any money from the transaction ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required