CHAPTER 11INVESTOR RELATIONS FOR SHAREHOLDER VALUE: Communicating with the Market
A STRATEGIC APPROACH
Imagine John (or Johan, Jean, Joanna), a portfolio manager for a large investment firm. He or she has to make a decision about whether to buy (or sell) your company’s stock or bond. Paul (or Paula), an individual shareholder, does the same. Both individuals will make a decision based on information (with some emotion as well). The goal for both is the same: to make money. The trading of shares takes place on an exchange, independent of the company, and the company does not get any money from the transaction ...
Get The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
