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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 12MERGERS AND ACQUISITIONS: Communications Between the Lines

Joele FrankFounder and Managing PartnerJoele Frank, Wilkinson Brimmer Katcher

AN INTRODUCTION TO THE WORLD OF MERGERS AND ACQUISITIONS

As an executive of a public company, you are entitled to legal, investment banking and public and investor relations counsel, but everything you’ve said can and will be used against you in the court of public opinion. There are no “gimmes” when it comes to deal making—but there are some lessons to heed when it comes to communicating about deals.

Although mergers and acquisitions (M&A) are often driven by the level of confidence in the economy, sometimes the exact opposite is true. Companies often seek M&A opportunities to compensate for a lack ...

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