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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, 2nd Edition by Clarke Caywood

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CHAPTER 16DIGITAL COMMUNITIES: Social Media in Action

Richard EdelmanPresident and Chief Executive OfficerEdelman

Robert HoldheimManaging Director, Edelman IndiaEdelman

Mark HassPresident, Edelman ChinaEdelman

Phil GomesSenior Vice President, Digital IntegrationEdelman Digital

Steve RubelExecutive Vice President, Global Strategy and InsightsEdelman

Derek CreeveyContributor, Executive Vice President, Corporate CommunicationsEdelman

PR AND THE MEDIA CLOVERLEAF: THE ROAD TO PUBLIC ENGAGEMENT

BY RICHARD EDELMAN

Over the past two decades, the media has undergone a profound metamorphosis. After World War II, consumers relied on a select number of national broadcasters and newspapers, underpinned by local newspaper, radio and television news outlets. ...

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