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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 18NONGOVERNMENTAL ORGANIZATIONS: Solving Society’s Problems

Ray BoyerCommunication Consultant and OwnerBoyer Media

Governor Scott McCallumChief Executive OfficerAidmatrix Foundation

A STRATEGIC APPROACH

PUBLIC RELATIONS AND COMMUNICATIONS IN THE NONPROFIT SECTOR

Every organization, whether it realizes it or not, is actively engaged in communications and public relations activities each and every day. From the simplest phone call to the most complex presentation, each contact conveys a message about the organization and its work. Regardless of their position, staff members answering simple questions over the phone or by e-mail are delivering a message about the organization just as surely as the executive director in a formal speech. And ...

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