CHAPTER 18NONGOVERNMENTAL ORGANIZATIONS: Solving Society’s Problems
A STRATEGIC APPROACH
PUBLIC RELATIONS AND COMMUNICATIONS IN THE NONPROFIT SECTOR
Every organization, whether it realizes it or not, is actively engaged in communications and public relations activities each and every day. From the simplest phone call to the most complex presentation, each contact conveys a message about the organization and its work. Regardless of their position, staff members answering simple questions over the phone or by e-mail are delivering a message about the organization just as surely as the executive director in a formal speech. And ...
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