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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 21ISSUES MANAGEMENT METHODS FOR REPUTATIONAL MANAGEMENT

James E. Arnold, APR, Fellow PRSAChief Executive Officer, Arnold Consulting GroupFormer President Chester Burger & CompanyFormer Chief Executive Officer, Legis 50: The Center for Legislative Improvement

Raymond P. EwingIndustry Leader in Issues Management (Ret)Associate Professor Emeritus, Department of Integrated Marketing CommunicationsMedill School of Journalism, Media, Integrated Communications, Northwestern University

“The Public Be Damned”

—Commodore William H. Vanderbilt, 1882

“All business in a Democratic society begins with public permission and exists by public approval.”

—Arthur W. Page, 1947

The environment in which all organizations exist, especially corporations, has ...

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