O'Reilly logo

The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 26CRISIS COMMUNICATIONS: Brand New Channels, Same Old Static

Hud EnglehartManaging PartnerBeacon Advisors, Inc.Adjunct Professor, Integrated Marketing CommunicationsNorthwestern University

Crisis is any threat that, when reported to one or more key constituents, disrupts company operations or causes a set of negative outcomes for a company or brand. Such peril from a public relations perspective goes beyond disruption, however, because unlike any other business situation, crisis puts a company’s reputation on the line in full view of its stakeholders. It tests principles, positions and values. It magnifies every misstep, compounds every error, fuels every emotion and heightens every agenda while everyone watches—and judges—from a front ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required