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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 27SUSTAINABILITY FOR BUSINESS: A New Global Challenge

Charlene LakeSenior Vice President Public Affairs and Chief Sustainability OfficerAT&T

Tony CalandroSenior Vice President and PartnerVOX Global

AT&T CASE STUDY: A WORK IN PROGRESS—INTEGRATING BUSINESS NEEDS WITH THOSE OF SOCIETY

OVERVIEW

AT&T’s legacy spans more than a century, but in many respects, the AT&T of today is a new burgeoning company. The “new” AT&T—a Fortune 12 company with more than 255,000 employees and well over $100 billion in annual revenue—emerged in 2007 after a series of mergers. The largest of the merged companies were SBC, AT&T, BellSouth and Cingular, but the mergers also included several smaller companies that were also folded into the new AT&T. Each of the ...

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