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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 31THE AUTOMOTIVE INDUSTRY: A Race to the Future

Ray DayVice President, CommunicationsFord Motor Company

Stephen J. HarrisVice President, Global Communications (Retired)General Motors CorporationSenior CounselorMcGinn and Company

AUTOMOTIVE COMMUNICATIONS: AT THE BEGINNINGS OF PR AND LEADING THE WAY INTO THE FUTURE

The practice of modern corporate public relations or communications is generally believed to have begun with the naming of Arthur W. Page as the first vice president of public relations for AT&T in 1927. And few, if any, could argue with the trailblazing achievements and legacy of Page.

About that same time, the U.S. auto industry was also recognizing the value and necessity of effective communications with customers and a wide ...

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