CHAPTER 31THE AUTOMOTIVE INDUSTRY: A Race to the Future
AUTOMOTIVE COMMUNICATIONS: AT THE BEGINNINGS OF PR AND LEADING THE WAY INTO THE FUTURE
The practice of modern corporate public relations or communications is generally believed to have begun with the naming of Arthur W. Page as the first vice president of public relations for AT&T in 1927. And few, if any, could argue with the trailblazing achievements and legacy of Page.
About that same time, the U.S. auto industry was also recognizing the value and necessity of effective communications with customers and a wide ...
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