December 2011
Intermediate to advanced
640 pages
41h 57m
English
book
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, 2nd Edition
by Clarke Caywood
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CHAPTER 33THE INSURANCE INDUSTRY: Reputation Management in Good Hands
Insurance is the “oxygen” of free enterprise… it acts as the engine of growth in the United States and around the world.
—Edward LiddyFormer Chairman, President and CEO, The Allstate Corporation,to the Detroit Economic Club, May 3, 2004
You can’t drive without it. You can’t own a home or business without it. You can’t operate a school, hospital, nursing home or day care center without it. Yet insurance is easy to take for granted.
Insurance is vital in other ways. ...
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