CHAPTER 34THE HOSPITALITY INDUSTRY: Communicating with Our Guests
People who work in marketing and public relations always have their eyes on the future, in large part because our field relies on media and technologies that are constantly evolving. Hospitality, by contrast, is an ancient word. It has been passed down to us with three distinct, interrelated meanings: being a guest, being received and entertained in a friendly manner and being treated with generosity. For this reason, every person in the hospitality business is in “marketing” as hospitality has always been about genuine public relations, the kind that requires one-to-one, caring interactions.
Personally, ...
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