O'Reilly logo

The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 34THE HOSPITALITY INDUSTRY: Communicating with Our Guests

John WallisGlobal Head, Marketing and Brand StrategyHyatt Hotels & Resorts

People who work in marketing and public relations always have their eyes on the future, in large part because our field relies on media and technologies that are constantly evolving. Hospitality, by contrast, is an ancient word. It has been passed down to us with three distinct, interrelated meanings: being a guest, being received and entertained in a friendly manner and being treated with generosity. For this reason, every person in the hospitality business is in “marketing” as hospitality has always been about genuine public relations, the kind that requires one-to-one, caring interactions.

Personally, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required