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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 37THE ENTERTAINMENT BUSINESS: Lights, Cameras, Promotions

Rob DoughtyPresidentRob Doughty Communications

The entertainment industry is a diverse and wide-ranging offering of leisure time activities. Since its launch in the early twentieth century, it has grown rapidly both in terms of the numbers of customers and in the breadth of entertainment types available. For the first part of the twentieth century, the industry was primarily defined as major movies, most often produced in Hollywood, California. Technological innovations throughout the century quickly evolved entertainment to a wide range of activities that appeal to a diverse population and are now available both at special venues as well as in private homes. In the second decade ...

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