December 2011
Intermediate to advanced
640 pages
41h 57m
English
book
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, 2nd Edition
by Clarke Caywood
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CHAPTER 40THE RETAIL INDUSTRY: Not Your Father’s Drugstore
Retailers are defined by the products they sell and the services they provide. Consumers head to the electronics store for a computer or Blu-ray DVD player. They do their weekly food shopping at a grocery store or mass merchandiser. For clothing, it’s typically the department store or specialty apparel store.
If a store’s focus is not clear, customers will not know why to shop there. To earn and keep customers’ loyalty, a store has to meet their expectations—and, more specifically, the customer’s needs for that particular shopping trip. Changing the mix of products or services carries the risk of confusing or ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.