O'Reilly logo

The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 51STORYTELLING: All Stories are True

Emma Caywood, MLISStoryteller and Storytelling Consultant

One of the fundamental, yet unspoken, truths about stories is that most people find stories with lessons or morals incredibly annoying. Ask any child what he thinks of the story “The Boy Who Cried Wolf” or “The Tortoise and the Hare.” For that matter, ask any adult what he thinks of Who Moved My Cheese. What these stories have in common is that they exist primarily to teach a lesson, rather than to connect one human being to another. Their characters are badly developed and aren’t designed to make you care about them. They exist to propel the message onto the listener. This is the kind of story that bad managers will memorize and recite to help ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required