O'Reilly logo

The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 54GLOBAL PUBLIC RELATIONS NETWORKS: The Efficacy and Role of Membership Organizations in Public Relations

Gerard F. Corbett, APR, Fellow PRSAFounder and Chief Executive OfficerRedphlag LLC

No academic examination of the public relations field can be complete without a discussion of the role and efficacy of membership organizations in the growth and progress of the public relations industry and its professionals. Today there are many global membership organizations dedicated to individual practitioners, educators, agencies and/or companies. The goal of these organizations is to advocate for the role of public relations and for the public relations professional.

The services offered by these organizations span a wide spectrum of services ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required