CHAPTER 54GLOBAL PUBLIC RELATIONS NETWORKS: The Efficacy and Role of Membership Organizations in Public Relations
No academic examination of the public relations field can be complete without a discussion of the role and efficacy of membership organizations in the growth and progress of the public relations industry and its professionals. Today there are many global membership organizations dedicated to individual practitioners, educators, agencies and/or companies. The goal of these organizations is to advocate for the role of public relations and for the public relations professional.
The services offered by these organizations span a wide spectrum of services ...
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