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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 55THE FUTURE OF PUBLIC RELATIONS AND INTEGRATED MARKETING COMMUNICATIONS

Clarke L. Caywood, Ph.D.Professor, Department of Integrated Marketing CommunicationsMedill School of Journalism, Media, Integrated Marketing CommunicationsNorthwestern University

The following breaking news, released as this book went to press, suggests that the labors of the authors, editor and readers were well matched with current thinking. Based on this data, the subject of this book has a promising future:

 

The international public relations (PR) consultancy sector grew bigger and stronger in 2010 and is expected to grow again in 2011, according to the latest World Report from the International Communications Consultancy Organization (ICCO). Digital and social ...

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