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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CONTRIBUTORS

James Arnold is a management consultant who “is an unimpeachable source of judgment and counsel on matters of reputation and marketing.” He advises, writes and speaks about the most valuable intangible asset of any organization, reputation: how to enhance it by optimizing opportunities for competitive advantage, or protect and defend it by mitigating risks.

He creates effective strategies, designs organizational structures and recommends operational systems and tools to measure/evaluate performance for corporations, nonprofits and government agencies. Prior to founding his own firm in 1991, he was president of a predecessor firm, Chester Burger & Co., until Mr. Burger’s retirement in 1990. Before his consulting career, he had 20 ...

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