Stakeholder management involves everything necessary to control relationships with all the individuals a program has an impact on or affects to ensure the achievement of the program’s objectives. One of the primary concerns for any program manager should be stakeholder management, as it is an ongoing process that is never completed. Additionally, over the life of a program the stakeholders may change; new stakeholders may be added or removed, or the role of existing stakeholders may expand or contract. The program manager must be the steadying element in this ocean of change. That manager must mentor and coach project managers in terms of stakeholder management, since project managers are often focused on ...
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