The Handbook of Global User Research

Book description

User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.

The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively.
  • Presents the definitive collection of hard won lessons from user research professionals around the world
  • Includes real-world examples of global user research challenges and provides approaches to these issues
  • Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners

Table of contents

  1. Cover image
  2. Table of Contents
  3. Copyright
  4. Dedication
  5. Preface
  6. Acknowledgments
  7. Author Bios
  8. Chapter 1. Foundations and definition
  9. 1.1. Globalization, Localization, and User Research
  10. 1.2. Origins of User Research
  11. 1.3. What is User Research?
  12. 1.4. Some Terminology and Context
  13. 1.5. Dynamic Nature of User Research
  14. 1.6. User Research and other Disciplines
  15. 1.7. Models of Global User Research
  16. 1.8. What is this Book about?
  17. Chapter 2. Project management
  18. 2.1. Introduction
  19. 2.2. Engaging Stakeholders in Research Activities
  20. 2.3. Planning International Studies
  21. 2.4. Finding Quality In-Country Resources
  22. 2.5. Managing an International Project Team
  23. 2.6. Key Takeaways
  24. Chapter 3. Preparation
  25. 3.1. Introduction
  26. 3.2. Understanding Research Objectives and Target User Groups
  27. 3.3. Reviewing the Stimuli
  28. 3.4. Creating the Test Plan
  29. 3.5. Recruiting
  30. 3.6. Developing the Moderator's Guide
  31. 3.7. Localizing the Moderator's Guide
  32. 3.8. Sharing Materials with Local Teams
  33. 3.9. Briefing with Local Teams
  34. 3.10. Local Pilot Testing
  35. 3.11. Key Takeaways
  36. Chapter 4. Fieldwork
  37. 4.1. Introduction
  38. 4.2. Planning and Logistics for a Global Study
  39. 4.3. Preparing Test Materials for a Global Study
  40. 4.4. Assembling and Training the Team
  41. 4.5. Conducting the Fieldwork
  42. 4.6. Analyzing Data and Reporting Results
  43. 4.7. Key Takeaways
  44. Chapter 5. Analysis and reporting
  45. 5.1. Introduction
  46. 5.2. Planning Analyses for Global Projects
  47. 5.3. Collaborating and Sharing Analyses from Each Locale
  48. 5.4. Reporting and Presenting Results
  49. 5.5. Key Takeaways
  50. Chapter 6. Global user research methods
  51. 6.1. Introduction
  52. 6.2. Ethnographic Studies
  53. 6.3. Focus Groups
  54. 6.4. Eye Tracking
  55. 6.5. Unmoderated Remote Usability Testing
  56. 6.6. Web Analytics
  57. 6.7. Online Surveys
  58. 6.8. Personas
  59. Chapter 7. User research throughout the world
  60. 7.1. Introduction
  61. 7.2. Australia
  62. 7.3. Brazil
  63. 7.4. China
  64. 7.5. Denmark
  65. 7.6. Finland
  66. 7.7. France
  67. 7.8. Germany
  68. 7.9. India
  69. 7.10. Italy
  70. 7.11. Japan
  71. 7.12. Korea
  72. 7.13. Malaysia
  73. 7.14. The Netherlands
  74. 7.15. New Zealand
  75. 7.16. Russia
  76. 7.17. Spain
  77. 7.18. Switzerland
  78. 7.19. Turkey
  79. 7.20. United Arab Emirates
  80. 7.21. United Kingdom
  81. 7.22. United States
  82. Chapter 8. The role of professional organizations in user research
  83. 8.1. Introduction
  84. 8.2. Making the Most Out of a Professional Network
  85. 8.3. The Local Chapters of Professional Organizations
  86. 8.4. Professional Organizations in a Global Market
  87. 8.5. Organizations and Research
  88. 8.6. World Usability Day as an Example
  89. 8.7. Directory of Organizations
  90. 8.8. Key Takeaways
  91. Chapter 9. The impact of culture on user research
  92. 9.1. Introduction: How Culture Impacts User Research
  93. 9.2. The Implications of Context to User Research
  94. 9.3. The Impact of the Development Process on Cross-Cultural User Research
  95. 9.4. A Model for Understanding the Impact of Culture on user Research
  96. 9.5. The Impact on user Research of the Cultural Differences Between Moderators
  97. 9.6. The Culture of Nations and Organizations and its Implications on user Research
  98. 9.7. Cognitive Differences Between East and West and Their Relationship to User Research
  99. 9.8. Key Takeaways
  100. Chapter 10. Closing thoughts
  101. Index

Product information

  • Title: The Handbook of Global User Research
  • Author(s): Robert Schumacher
  • Release date: September 2009
  • Publisher(s): Morgan Kaufmann
  • ISBN: 9780080889726