Skip to Main Content
The Handbook of Global User Research
book

The Handbook of Global User Research

by Robert Schumacher
September 2009
Intermediate to advanced content levelIntermediate to advanced
336 pages
8h 44m
English
Morgan Kaufmann
Content preview from The Handbook of Global User Research
Chapter 1. Foundations and definition
Robert M. Schumacher
Translator: He wants you to turn, look in camera and say the lines.
Bob wonders what she's leaving out, or if that's the way it works from Japanese to English.
Bob: That's all he said?
Translator: Yes, turn to camera.
Bob thinks let's just get it over with.
Bob: Turn left or right?
The Translator blots her face with a tissue, and asks the director in a Japanese sentence 5 times as long. The Director answers her in a long excited phrase.
Translator: Right side. And with intensity.
Bob: Is that everything? It seemed like he was saying a lot more.
– Lost in Translation by Sofia Coppola (September 2, 2002)
We had a problem. In a usability test that we were conducting for a Japanese client, the interpreter ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Product Research Rules

Product Research Rules

C. Todd Lombardo, Aras Bilgen, Michael Connors
Usability Testing for Survey Research

Usability Testing for Survey Research

Emily Geisen, Jennifer Romano Bergstrom

Publisher Resources

ISBN: 9780123748522