Chapter 1. Foundations and definition
Robert M. Schumacher
Translator: He wants you to turn, look in camera and say the lines.
Bob wonders what she's leaving out, or if that's the way it works from Japanese to English.
Bob: That's all he said?
Translator: Yes, turn to camera.
Bob thinks let's just get it over with.
Bob: Turn left or right?
The Translator blots her face with a tissue, and asks the director in a Japanese sentence 5 times as long. The Director answers her in a long excited phrase.
Translator: Right side. And with intensity.
Bob: Is that everything? It seemed like he was saying a lot more.
– Lost in Translation by Sofia Coppola (September 2, 2002)
We had a problem. In a usability test that we were conducting for a Japanese client, the interpreter ...

Get The Handbook of Global User Research now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.