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The Handbook of Global User Research
book

The Handbook of Global User Research

by Robert Schumacher
September 2009
Intermediate to advanced
336 pages
8h 44m
English
Morgan Kaufmann
Content preview from The Handbook of Global User Research
Chapter 3. Preparation
Agnieszka (Aga) Bojko
Jessica Buttimer
Sokol Zace

3.1. Introduction

Chapter 2 provided high-level project management and planning information, and a perspective on the roles and responsibilities of the team members. In this chapter, we dive into the tactics used to prepare a study. Proper preparation is essential to the success of any research study. This is especially true for studies that involve multiple countries, cultures, languages, and research teams. Preparation for global studies involves three processes:
▪ Comprehensive study planning
▪ Local team training
▪ Creation of backup plans
Comprehensive study planning for a global project includes typical study planning activities, but at a greater level of detail than a single ...
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Publisher Resources

ISBN: 9780123748522