Chapter 7. User research throughout the world
Thomas Visby Snitker
Jared Jeffers
*Additional contributors for this chapter are listed with their corresponding sections.

7.1. Introduction

This chapter offers insights from user experience specialists from 21 different countries. The aim is to illustrate some of the cultural issues in each country that can be important to understand when conducting user experience research. For countries not covered here, we suggest consulting the companion Web site to this book www.GlobalUserResearch.com or the Usability Professionals’ Association's listings of consultants at www.upassoc.org.
User research is highly sensitive to the local setting, which includes a wealth of factors such as values, social rules, weather, ...

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