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The Handbook of News Analytics in Finance by Leela Mitra, Gautam Mitra

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4.19 MEDIA SENTIMENT IN ACTIONimage

The Media Sentiment system delivers three types of alerts that are displayed real-time online within an active browser window in the following combinations of thumbs-up or thumbs-down symbols:

image

Figure 4.1. The three components of the Media Sentiment system.

Thumbs-up signals indicate a positive media sentiment while thumbs-down signals indicate a negative media sentiment.

Most of the public companies that trade on NASDAQ and NYSE markets in the US report earnings either before the main market opens, during pre-market trading, or after the main market closes during after-market trading. Therefore, the main market activity will be during the same day for companies reporting before the main market opens, or the following trading day for companies reporting after the main market closes.

image

Figure 4.2. The layout of the Media Sentiment system.

The HeadsUp signals represented by one thumb up or one thumb down indicate the sentiment that senior management expresses in the earnings news release; these alerts are more likely to occur either before the main market opens or after the main market closes.

The BigMovers signals represented by three thumbs up or three thumbs ...

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