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The Handbook of Knowledge-Based Coaching: FROM THEORY TO PRACTICE by Diane Brennan, Leni Wildflower

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CREATING YOUR PERSONAL BRAND

Let’s assume you’ve done all the activities described so far in this chapter: looked at the client’s life through such tools as the balance wheel, given her a sense of where she is in the change cycle, conducted 360 feedback and performance appraisals and gathered the output from several psychometric questionnaires, and analyzed her “peak moments.” You might like to summarize all this information visually on a single flip-chart sheet, inviting the client to review it and asking

What does this tell you about what you must have to be satisfied at work?

Where are your strengths? Where can you add real value?

Where are your weaknesses? What do you need to avoid?

What gaps do you see between where you would like to be ...

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