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The Handbook of Knowledge-Based Coaching: FROM THEORY TO PRACTICE by Diane Brennan, Leni Wildflower

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CRADLE-TO-CRADLE

Sustainable frameworks for organizations have at their theoretical core that all organizational processes must be seen through a systems perspective. The cradle-to-cradle framework is premised on the same assumption, but focuses on promoting ecologically intelligent design. In their book Cradle to Cradle, McDonough and Braungart (2002) argue that industrial processes themselves are not antithetical to nature, but rather are the outcomes of a time when natural resources seemed infinite.

Given that the Industrial Revolution has had devastating consequences for the environment, the next revolution will be to re-create design to mirror our new thinking about natural resources. In this new spirit of an economic existence constrained ...

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