Subject Index

AAA (American Academy of Advertising)

abstract thinking

account planning

accreditation

advertising

comparative advertising
content see content
definition
direct costs
effectiveness
history of
influence on consumer prices
regulation of
share of voice (SOV)
sociocultural influence of

advertising agencies

agency culture
in developing markets
and globalization
mergers and acquisitions
and new media
organizational structure

advertising education

accreditation
curriculum
pedagogy

aggressive advertising

agricultural products

AMA (American Marketing Association)

American Academy of Advertising (AAA)

American Advertising Federation (AAF)

American Association of Advertising Agencies (AAAA)

American Express

American Marketing Association (AMA)

Andrex

Arab countries

Arthur W. Page Society

arts sponsorship

Asian Americans

Asian cultures

and language
values
sex appeal advertising

Asia-Pacific region

economic growth

aspired global identity

Association for Education in Journalism & Mass Communication (ACEJMC)

Association of National Advertisers (ANA)

associative network model (memory)

atomistic competition

attention

attribution theory

audience, see also culture

celebrity endorsement and opinion leaders
children
demographic groups
individual differences
skepticism
target market

Australia

advertising education
cultural values
laws and regulations

Austria

avocados

back-translation

balance theory

beauty

Belgium

Ben & Jerry’s

Blair Witch Project

BMW

Boise Massimi Pollitt

Bollywood

brands

brand equity
cause-related marketing
celebrity endorsement
country-of-origin ...

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