The Handbook of International Advertising Research

Notes on Editor and Contributors

Hong Cheng (Editor) (PhD, Pennsylvania State University) is Professor and Director of the Richard T. Robertson School of Media and Culture (formerly the School of Mass Communications) at Virginia Commonwealth University. He came to VCU in summer 2013 after teaching at Ohio University for nine years. His research interests center on cross-cultural advertising, global branding, and social marketing. His works have appeared in Asian Journal of Communication, International Journal of Advertising, International Marketing Review, Journal of Advertising Research, Journal of Communication, Journalism and Mass Communication Quarterly, Mass Communication and Society, and Sex Roles, among others, and as a number of book chapters. He co-authored (with G. Wan, 2004) Becoming a Media Savvy Student, and co-edited (with K. Chan, 2009) Advertising and Chinese Society: Issues and Impacts and (with P. Kotler & N. Lee, 2011) Social Marketing for Public Health: Global Trends and Success Stories. He is a former associate editor of the Asian Journal of Communication, a former head of the Advertising Division and the International Communication Division of the Association for Education in Journalism and Mass Communication, and a former secretary of the American Academy of Advertising. Currently, he is an associate editor of Journalism and Mass Communication Quarterly, the chair-elect of the National Education Executive Committee of the American Advertising Federation, and ...