Skip to Content
The Handbook of Conflict Resolution: Theory and Practice, 3rd Edition
book

The Handbook of Conflict Resolution: Theory and Practice, 3rd Edition

by Eric C. Marcus, Morton Deutsch, Peter T. Coleman
April 2014
Intermediate to advanced
1272 pages
41h 59m
English
Jossey-Bass
Audiobook available
Content preview from The Handbook of Conflict Resolution: Theory and Practice, 3rd Edition

CHAPTER TWENTY-THREE

CHANGING MINDS

Persuasion in Negotiation and Conflict Resolution

Alison Ledgerwood

Shannon P. Callahan

Shelly Chaiken

The focus of this chapter is on persuasion and attitude change in negotiation, mediation, and conflict resolution. Persuasion refers to the principles and processes by which people’s attitudes, beliefs, and behaviors are formed, modified, or resist change in the face of others’ attempts at influence. These attempts are designed to convince targets of persuasion to accept a position on some issue that differs from their current position.

Importantly, persuasion is distinct from coercion in that persuasion involves influence designed to change people’s minds, whereas coercion involves influence designed to change ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Reframing Organizations, 7th Edition

Reframing Organizations, 7th Edition

Lee G. Bolman, Terrence E. Deal

Publisher Resources

ISBN: 9781118810323