The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets, 2nd Edition

Chapter 6Intelligence Deliverables – Building a High-Impact Market Intelligence Product Portfolio

INTRODUCTION: MARKET INTELLIGENCE DELIVERABLES AS A KEY SUCCESS FACTOR OF MARKET INTELLIGENCE

Intelligence deliverables are the tangible output of the corporate intelligence process: different types of MI content that decision-makers and the rest of the MI users receive as a result of the organization having an intelligence program in place. No intelligence program should exist for its own good, and the scope, process, organization, tools, and culture are merely means to an end, i.e. to producing high quality intelligence deliverables. Figure 6.1 illustrates a typical way of classifying the deliverables according to four service areas and five product types. In this chapter, we will take a closer look at how the management and production of intelligence deliverables should be organized.

Figure 6.1 Intelligence deliverables divide into four service areas and five product types

Source: Global Intelligence Alliance.

By intelligence deliverables we refer to all output that the MI users will have available to them: the intelligence team’s service areas, intelligence product types, and the eventual intelligence products that are unique to each organization. In other words, intelligence deliverables is an umbrella term for what we will discuss in this chapter.

Under intelligence deliverables ...