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The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets, 2nd Edition by Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas

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Chapter 11Market Intelligence for Strategic Planning

CHALLENGES IN STRATEGIC PLANNING

Fred, in our example, is well prepared for the upcoming strategic planning round, having perhaps learned from past mistakes: all too often business unit heads and strategic planners leave the preparations for the planning workshop to the last minute, then try to make up for the lack of groundwork by desperately searching for relevant data through Google.

Admittedly, the strategic decision-makers’ task is not ...

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