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The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets, 2nd Edition by Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas

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Chapter 13Market Intelligence for Innovation and Product Life Cycle Management

INNOVATION AND PRODUCT LIFE CYCLE MANAGEMENT

Similarly to other business processes, R&D and the related innovation and product life cycle management need solid support from timely and relevant Market ...

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