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The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets, 2nd Edition by Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas

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Chapter 14Market Intelligence for Supply Chain Management

INTRODUCTION

Supply chain management (SCM) experts claim that properly focused efforts to manage a firm’s supply chain create cost savings, which are better than any money spent on creating profits – think of this as 100% ROI (return on investment). It is thus in every firm’s interest to constantly keep costs in check.

Firms need to ...

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