33World Englishes in the Media
ELIZABETH A. MARTIN
1 Introduction
World Englishes and media communications is a research field that has attracted scholars from a variety of disciplines. Although some recent studies have explored social media, comics, popular music, films, and entertainment television (Ben‐Rafael 2008; T. Bhatia 2006; Hilgendorf 2013; Lee & Moody 2012; Moody & Matsumoto 2003; Ooi & Tan 2014), much of the research on world Englishes in the media has focused on news discourse and advertising. Structures of ideologies and their discursive reproduction in television and radio news broadcasts, printed news, and sports reporting across media have been extensively documented in different areas of the world (Bell 1991; Bentele 1985; Gonzalez 1991; Hänsel & Deuber 2013; Husband & Chouhan 1985; Kapper 1992; Leitner & Hesselmann 1996; Mesthrie 2002; Min 2001; Natarajan & Hao 2003; Norbrook & Ricketts 1997; Sanders 2000; Schmied & Hudson‐Ettle 1996; Scollon 1997; Stadler 2013; Upadhyay 2001; Vachek 1986; Watson 1997; Chan 2000; L. Zhang 2002; Guo & Huang 2002).
There has also been a considerable amount of research on multilingual advertising. Earlier investigations of the forms, functions and symbolic value of English in advertising discourse (T. Bhatia 1987; Haarmann 1984; Masavisut, Sukwiwat, & Wongmontha 1986; Takashi 1990) have unleashed an avalanche of studies and publications on code‐mixed advertising from East Asia (T. Bhatia 2007; Chen 2006; Hsu 2013; Jung 2001 ...
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