January 2019
Beginner to intermediate
488 pages
13h 49m
English
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Chapter 4
Practicing Persuasion
“To make converts is the natural ambition of everyone.” —Goethe
Getting someone to see ideas in data is good. Getting them to change their thinking because of what they see is special. To move people, to bust their assumptions, to gain allies, or just to get funding, you need to persuade—not just inform—them. But persuasion isn’t easy. It requires a balance of aggressiveness and restraint. You need to actively shift people’s eyes and minds to where you want them to go, but you also need to refrain from rigging your charts to make that happen. The line between persuasion and unfair manipulation is blurry, and you shouldn’t cross it.
At the same time, to suggest that you should avoid persuasion altogether is wrong. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.