Chapter 17


From Final Cut to Exhibition

Since this is the last chapter, it is appropriate to say a few words about endings. The question often arises “Which is more important, the beginning or the ending of a film?” Some believe that the beginning holds the most significance, since at that moment the filmmaker has an opportunity to grab the audience, to get them involved with the characters and conflict that will follow. Others, however, believe that the ending is the more important aspect of a film because what happens there will remain with the audience after they leave the theater.

At the beginning of a film an audience is primed and attentive—that is, assuming they haven’t been worn out by the avalanche of television-style advertising ...

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