1

Prescriptions for Success

If, as the media philosopher Marshall McLuhan once observed, Gutenberg made everyone a reader and Xerox made everyone a publisher, does Premiere Pro make everyone an editor?1 Today, powerful software such as Adobe’s Premiere Pro and Avid Media Composer rule the filmmaking world. Anyone with a couple hundred dollars, a computer, and an idea can become an editor. Or can they?

If you put 100 monkeys in a room with an Avid, it is unlikely they would eventually edit the great American movie. Though anyone can do it, not everyone can do it well; following the rules and knowing how to operate the software are not enough. Despite the accessibility of equipment and user forums that address technical issues or describe such ...

Get The Healthy Edit, 2nd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.