STEP 4
Communicate for Buy-In
In successful change efforts, the vision and strategies are not locked in a room with the guiding team. The direction of change is widely communicated, and communicated for both understanding and gut-level buy-in. The goal: to get as many people as possible acting to make the vision a reality.
Vision communication fails for many reasons. Perhaps the most obvious is lack of clarity. People wonder: “What are they talking about?” Usually, this lack of clarity means step 3 has been done poorly. Fussy or illogical visions and strategies cannot be communicated with clarity and sound logic. But, in addition, step 4 has its own set of distinct challenges that can undermine a transformation, even if the vision is perfect. ...
Get The Heart of Change Field Guide now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
