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The Hidden Agenda: A Proven Way to Win Business and Create a Following by Kevin Allen

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7

Your Win Strategy

Winning occurs when a shared bond is created with your audience through connecting your leverageable assets—your real ambition, your credo, or your core—to your audience’s hidden agenda.

In moments of exasperation, my mother could be heard to say, “When they were handing out brains, you missed the announcement!” Actually, she was and is my greatest fan, but I could be a thoroughly exasperating child. Apart from my exhausting persistence (key element of a pitchman, though …), I was a bit, well, absentminded. I am happy to say, though, that when human instinct was given out, I was lucky to be at the head of the line. Human instinct wins business and creates followings. Discipline, however, is a critical ingredient, too. Having ...

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