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The Hidden Agenda: A Proven Way to Win Business and Create a Following by Kevin Allen

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8

The Advocate’s Approach

Your argument is the creation of an ironclad theorem that logically supports the hidden agenda. It is the superstructure of your pitch.

It was at McCann that my early training advanced a great leap because of another extraordinary fellow, one of my cherished mentors, Peter Kim. Soon after the disaster of the Coca-Cola loss, the CEO of McCann Erickson elected to bring in some new talent, starting with Peter as Worldwide Vice Chairman and Executive Director of Strategic Planning. Peter had been a wunderkind at J. Walter Thompson, becoming an Executive Vice President of Strategic Planning for the company in his late twenties. But that was nothing. Peter graduated college at eighteen, immediately entered the Ph.D. program, ...

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