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The Hidden Power of Social Networks
book

The Hidden Power of Social Networks

by Robert L. Cross, Andrew Parker
June 2004
Beginner to intermediate
240 pages
6h 2m
English
Harvard Business Review Press
Content preview from The Hidden Power of Social Networks

5

Pinpointing the Problem

Understanding How Individuals Affect a Network

We knew we needed to do a better job of working together, but before the network analysis the tools we had to throw at the problem were largely technical and only increased information flow and connectivity. Just a glance at our network diagram shows that more information or relationships is not universally right for everybody. We had people like myself who were way overloaded and couldn’t handle more communication. And we had others out on the periphery who were not able to get to people they needed to, and this was totally an issue of becoming known and trusted in the network—not really a technical solution. The magic of the network analysis was being able to find and ...

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Publisher Resources

ISBN: 9781633691537